How to Build Authentic and Effective Influencer Collaborations in Film, Culture, and Human Rights Communication? PANEL
Participants: Anett Petra Barna (film distribution & communications expert – Mozinet, Compact TV), Emese Doroszlai (NGO communications expert – TASZ), Samu Seres (influencer)
Moderator: Jolán Tóth (Verzió social media manager)
How can socially conscious messages find their way through an algorithm-driven digital space? Panelists discuss how influencers can act as bridges between cultural content and audiences while preserving authenticity and values.
Tóth Joli studies History, Sociology, and Cultural Heritage, while working as a freelance communications professional with organisations and projects that she believes have a meaningful and positive impact on society. As part of the social media team at Verzió, she finds it important to create value-driven and interpretive content.
Digital strategist leading the Compact TV digital team. Her main focus areas include digital communication and media consumption research, among them the Gen Z study, a unique and published research project on the Hungarian market. At Mozinet, she is responsible for planning and managing the social media communication of films. She has over ten years of experience in digital media, having previously worked for national television channels and online publishing groups.
Emese Doroszlai is the Social Media Manager at the Hungarian Civil Liberties Union (TASZ). She manages the organization’s social media channels, creates video content, and often appears in the videos herself. At TASZ, the team believes that beyond providing free legal assistance, strengthening public awareness of fundamental rights is essential — the more people understand their rights, the closer we get to a more livable Hungary. This approach informs all of the organization’s social media communication and content.
Samu Seres started creating video content in 2019. On TikTok, he talks about Hungarian politics and public life in an accessible way. Six months ago, together with Szabolcs Dull, he launched a weekly analytical YouTube channel called “Innen és túl” (“From Here and Beyond”).
