Get Your Audience: New Modes of Documentary Film Distribution
The world is in constant flux, as is the way we consume films. The marketplace is actively transforming, and as technology offers up new modes of content delivery, will continue to do so for the foreseeable future. That’s why professionals have to re-think their strategies and look for new ways to communicate with audiences. These new challenges have paved the way for innovative and creative marketing and distribution strategies. Our panelists will discuss how audiences respond to traditional, digital and alternative distribution strategies.
Moderator: Máté Vincze
The discussion is in English.
Tibor Riczu has been the head of the Digital Marketing and Sales Department at HBO Central Europe since April 2016. In 2016, he spent 4 months starting HBO España. In 2019–2020, he coordinated the Central and Eastern European (CEE) region from Warsaw. Before that, he worked for a decade at Sanoma (now Central Media), in the field of digital marketing and e-commerce. He specializes in online sales, building new markets, market launches, marketing technology, data connections and lifecycle management.
Stephanie Fuchs is the festival manager at Autlook Filmsales, one of the leading sales agents for feature documentaries and documentary series, including the Academy-nominated For Sama and Of Fathers and Sons, Sundance-awarded films The Painter and The Thief and Acasă, My Home, Midnight Family. She is in charge of festival strategies, coordination of all international festivals and single bookings. She also offers her expertise as a consultant and panelist, and has been part of several juries. Stephanie studied computer science and has been working in the creative industries since 2012. Before joining Autlook in 2014, she worked as a project manager at ARS Electronica Festival in Linz, Austria.
Alexandra Derewienko holds a Master’s degree in psychology from Jagiellonian University in Krakow. She also completed postgraduate studies in TV and Film Organization at the National Film School in Lodz, and the MEGA Plus course – European Master in Audio-visual Management – from the Media Business School in Spain. In 2016, after working as a sales manager at Taskovski Films for four years, she joined CAT&Docs in sales and acquisition. She has participated in many international festivals and markets, and was a member of the pitching panels at the Baltic Sea Docs, Visions du Reel, Krakow Film Festival, Doc Lisboa and Zagreb Dox, among others.
Zsófia Zurbó studied film studies at ELTE University, Budapest. She also studied at Charles University, and FAMU in Prague. She joined Éclipse Film in 2015 as a production manager and assistant producer, before becoming a junior producer. She has worked as a scriptwriter and head of research for AMC Network, and as scriptwriter and assistant director for Focusfox Studio. Since 2016, she has been the Hungarian coordinator of the alternative documentary distributor, KineDok, and is on the organizing team for the DunaDock masterclass series. She was the industry coordinator for Verzió International Human Rights Documentary Film Festival in 2018.
Péter Bognár (57) is a distributor, and co-founder of Odeon Art Video (1993). He is also the copy right manager of Budapest Film distribution company (1993), later the strategic director (2004), and the executive director of the company (2007-2010). He co-founded the VOD platform called Filmklik (2006-2010), and Magyarhangya, a community-based distribution company (2010-).
