Tibor Riczu has been the head of the Digital Marketing and Sales Department at HBO Central Europe since April 2016. In 2016, he spent 4 months starting HBO España. In 2019–2020, he coordinated the Central and Eastern European (CEE) region from Warsaw. Before that, he worked for a decade at Sanoma (now Central Media), in the field of digital marketing and e-commerce. He specializes in online sales, building new markets, market launches, marketing technology, data connections and lifecycle management.