Atanas Georgiev is one of the owners of Trice Films and Film Trick in Macedonia, subsidiaries of FX3X. His directorial and producing debut, Cash & Marry, has won recognition and many international awards. This was followed by Avec l’amour, a festival favorite in 2017, which premiered at HotDocs. In 2019, Honeyland was a triple winner at the Sundance Film Festival, and was nominated for 2 Academy Awards (Best Documentary and Best International Feature).